Dr. Lipsa Misra is an Economics Faculty at BJB Autonomous College in India. After a Masters in Economics in 1995, author earned her much coveted Ph.D Degree in Economics in the year 2018. Author has taught Economics at prestigious educational institutions like Ramadevi College (now University), Ravenshaw College in frontal areas of Microeconomics, Macroeconomics, Indian Economy, Development Economics, Research Methodology, International Trade, Public Finance, Money / Financial Markets. Author has been delivering Talks and Presentations at different academic forum with more than 50 scholarly research papers in niche areas of Woman Empowerment, Paradigm of Growth and Development, Global Food Security, Neuroeconomics, Neuromanagement and a book to her credit. Author has ventured into the arena of Neuroeconomics and this is her first attempt for a book in Neuroeconomics area.