Dr. Arijit Goswami is an educationist with over 18 years of combined academic and industry experience. He specializes in Marketing Management, Consumer Behavior, Brand Loyalty, Service Marketing, and HRM. He has authored two books, published three patents, and is a skilled corporate trainer. Dr. Goswami effectively blends educational theories with practical training, delivering impactful programs both onsite and virtually across various industries and audience sizes.