Dr. Mavis Gutu is a Lecturer and Global Online Programmes Specialist in the Business School at Edinburgh Napier University, Edinburgh, UK. She is a Senior Fellow (SFHEA) of the Higher Education Academy and an Associate (ACGAI) of the Chartered Governance and Accountancy Institute. Her research focuses on contemporary themes such as the future of work, international business and marketing, and foreign market entry strategies. She has published in highly regarded ABS 4* and ABS 3* journals and serves as a reviewer for several academic journals. Dr. Gutu has presented her research at both national and international conferences, contributing to scholarly discussions and advancing knowledge in her areas of expertise.