Dr. P. Narayana Reddy is the Director General of ICBM School of Business Excellence in Hyderabad, bringing over 35 years of rich experience in teaching and academic administration. He holds multiple qualifications, including M.Com, MBA, PGDMM, and a Ph.D., and has made significant contributions to academia through the publication of 20 books, 50 research papers, and more than 100 articles. Dr. Reddy has held key positions in various universities and institutions, including the National Institute of Tourism and Hospitality Management. He currently serves as the Regional Vice President of the Association of Indian Management Schools (AIMS).