Venkatram Narendra Puppala is a faculty member at CMR University, teaching mass communication and HR management. A former journalist and senior editor, he has extensive experience in business, governance, and public affairs. He served on the News Broadcasting Standards Authority under Justice J. S. Verma, shaping his understanding of ethics and accountability. Motivated by the lack of Indian perspectives in business ethics literature, he authored this book to place India’s philosophical traditions and regulatory context at the centre of ethical discourse.