Dr. Ankasha Arif, a PhD holder in Health Economics from Quaid-e-Azam University, Pakistan, boasts over 13 years of teaching and research experience in Economics and Business Studies. Currently serving as Senior Lecturer at University of West London, RAK Campus, UAE, she brings a wealth of expertise to her instructional role. Additionally, her involvement as a health sector development professional with international organizations offers firsthand insights into decision-making dynamics within healthcare. Her forthcoming book, 'Decision Dots,' bridges theoretical neuroscience with real-world decision-making, aiming to empower readers with a deeper understanding of decision-making mechanisms for enhanced efficacy in various contexts.