The emergence of Neuromanagement marks a significant shift in the management landscape, as it integrates insights from biology, neuroscience, and management. This book delves into the complexities of decision-making processes in the face of dramatic change and uncertainty. It explores how the human brain handles decision-making, emphasizing the coordination of brain activity during this process. Through the lens of neuro (managerial) science, it tackles unresolved research issues such as decision-making in states of vacillation, risk, and VUCA (uncertainty, vulnerability, complexity, and ambiguity). By leveraging advanced methods like fMRI and EEG, this book provides a conceptual framework for conducting neuro (managerial) management research, enhancing our understanding of decision-making dynamics in organizations.
