Research Methodology

Author(s): Mr. P. K. Mall Dr. Sushil Pande Dr. Mamta Pathak Prof. (Dr.) Amita Singh Bhal

282

Language:
English

Genre(s):
Other TextbooksTeaching & Education

ISBN13:
9789359119762

ISBN10:
9359119768

Format:
Paperback

Trim:
8x10

Pages:
106

Publication date:
13-Mar-2024

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Learning outcomes encompass understanding the definition, aims, and objectives of research, exploring its applications and the significance of a Marketing Information System (MIS). Evaluation and control mechanisms are crucial in research, as is recognizing the value of information in decision-making. The process involves delineating the research problem, selecting an appropriate research design, and acknowledging various types of designs and potential sources of experimental errors. Ultimately, proficiency in research design involves formulating clear research goals, choosing suitable methodologies, and addressing potential pitfalls, ensuring the integrity and reliability of research outcomes in marketing contexts.

Mr. P. K. Mall

Mr. P. K. Mall, Assistant Professor at BBDNIIT, Lucknow, is pursuing a Ph.D. in Bubble Analysis from AKTU. With over 9 years of teaching and research experience, he has 12+ publications, multiple patents, and interests in mechanics, robotics, and thermodynamics. He was awarded Best Faculty by BBD Group in 2018.

Dr. Sushil Pande

Dr. Sushil Pande, a Professor at Babu Banarasi Das University's School of Management in Lucknow, boasts over 18 years of teaching and research experience. With an MBA and a Doctorate in Management from Dr. B. R. Ambedkar University, Agra, he's published 30+ Scopus/UGC indexed papers and authored a book on Media Management.

Dr. Mamta Pathak

Dr. Mamta Pathak working as a Associate Professor at Babu Banarasi Das Northern India Institute ( BBDNIIT) Lucknow, she has completed her Ph.D. from University of Lucknow(2011). With over 20 years of teaching and research experience, she has published various research papers in reputed journals, authored books, and holds a patent in Artificial Intelligence.

Prof. (Dr.) Amita Singh Bhal

Dr. Amita Singh Bhal is a Professor of Physics at BBDNIIT, Lucknow, with over 30 years of experience specializing in Solid State Physics, Material Science, and Thin Film Technology. She earned her Ph.D. from Rani Durgawati Vishwavidyalaya and has an extensive record of research publications, along with a registered design patent. In 2019, she was honored as a Founder Member by Dr. A.P.J. Abdul Kalam Technical University (AKTU).