Prof Dr. Sebastian Laza is a leading South American Behavioral Management/Economist, specialized in interrelation between Cognitive Neuroscience and Decision Making, with academic signatures in in Argentine, Russia, USA and Denmark. Author is Executive Director of the Applied Neurosciences to Management and Economics Program (National University of Cuyo, Argentine) and Neuroeconomics's Coordinator of the of ​​the Latin American Institute of Applied Neurosciences.