What does it take to place human dignity at the centre of business? Drawing on nearly two decades of involvement in the Humanistic Management Movement, this book offers a reflective insider’s critique of its ideas, institutions, and evolution. It explores how movements emerge, grow, and confront tensions between ideals and reality. Combining personal narrative with insights into leadership, strategy, management education, and organisational change, the book examines the challenges of creating dignity-oriented businesses. Intended for scholars, educators, leaders, and change-makers, it asks whether business can truly become more humanistic and what is required to achieve that transformation.