The idea of this book is to provide a real easy & quick reference with assessments from the subject marketing for customer value. In addition to the compiled selected topics, this book provides interesting marketing quiz & marketing jargons which a MBA student in this level must know. The intension of the book is to make the reading & learning simple for the students especially before university examination. This book may also be used as one of the internal assessment tools by the faculty, as it has multiple assignments within for the students to solve. This book will provide a fresh inspiration & zeal to the students to score very good marks in marketing for customer value in the examination. Note: This book is a compilation of selected topics from various sources so that the students get varied knowledge regarding the subject in one place. This book would help in great extent, if read along with prescribed book from University or faculty from time to time. The idea of this book is to provide a real easy & quick reference with assessments from the subject marketing for customer value. This book may also be used as one of the internal assessment tools by the faculty, as it has multiple assignments within for the students to solve.
