Retail Marketing

Author(s): D. Chitra V. Mahalakshmi

350

Language:
English

Genre(s):
Other Textbooks

ISBN13:
9788194948766

ISBN10:
8194948762

Format:
Paperback

Trim:
8x10

Pages:
174

Publication date:
04-Jan-2021

Available, Ships in 3-5 days
10 Days Replacement Policy

Also available at

The book of retail marketing is primarily intended to serve as a text for students of management more over this text will introduce students to the fast changing field of retailing. The students would learn the basics of retail system and understand their value in the context of retail thrust coming at staggering speed in the world.

D. Chitra

Dr.D. Chitra has completed M.B.A, M.Phil. Ph.d., and working as professor in Panimalar Engineering College, Chennai. She has immense experience in teaching M.B.A graduations.

V. Mahalakshmi

Dr. V. Mahalakshmi is currently working as dean in panimalar engineering college. She has done M.A ,M.B.A and Ph.d. She has guided many Ph. D scholars and authored many books and journals.