Product and Brand Management

Author(s): Dr. Arijit Goswami Dr. Bhavna Prajapati

572

Language:
English

Genre(s):
Business & Management

ISBN13:
9788196314101

ISBN10:
8196314108

Format:
Paperback

Trim:
8x10

Pages:
273

Publication date:
10-Apr-2023

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"Product and Brand Management" is a book born from the authors' learning and teaching experiences. It provides a straightforward approach and covers essential aspects of product and brand management. From product levels to the significance of brands, the book offers updated insights and emphasizes their relevance. With real-world examples and practical tools, it is a valuable resource for students and professionals seeking to excel in this dynamic field.

Dr. Arijit Goswami

Dr. Arijit Goswami is an educationist with over 18 years of combined academic and industry experience. He specializes in Marketing Management, Consumer Behavior, Brand Loyalty, Service Marketing, and HRM. He has authored two books, published three patents, and is a skilled corporate trainer. Dr. Goswami effectively blends educational theories with practical training, delivering impactful programs both onsite and virtually across various industries and audience sizes.

Dr. Bhavna Prajapati

Dr. Bhavna Prajapati is a dedicated academician with over 20 years of experience in Marketing and HR. She has taught subjects such as Marketing Management, Consumer Behavior, Service Marketing, and Strategic Management. She holds a Doctorate in Brand Loyalty and has authored two books. Passionate about research, she has published over ten papers in peer-reviewed journals, including Scopus and ABDC “C,” four book chapters, and three patents. She is a recipient of the Research Excellence Award.