Research Methodology: Principles, Practices, and Applications - Front Cover

Research Methodology: Principles, Practices, and Applications - Back Cover

Research Methodology: Principles, Practices, and Applications

Author(s): Dr. Arijit Goswami Dr. Bhavna Prajapati Ms. Chaitali Ganguly

672

Language:
English

ISBN13:
9789369260607

ISBN10:
9369260609

Format:
Paperback

Trim:
8.5x11

Pages:
346

Publication date:
20-Jun-2025

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Research Methodology: Principles, Practices, and Applications offers a clear and practical guide to understanding and conducting research across disciplines. Drawing from years of teaching and mentoring experience, the author addresses common challenges faced by students and professionals alike—ranging from formulating research problems to data analysis and report writing. Structured into fifteen reader-friendly chapters, the book combines conceptual clarity with practical guidance, promoting critical thinking, ethical research practices, and a systematic approach. Ideal for beginners and advanced learners, this book is a valuable resource for anyone looking to engage in meaningful, evidence-based inquiry and academic exploration.

Dr. Arijit Goswami

Dr. Arijit Goswami is an educationist with over 18 years of combined academic and industry experience. He specializes in Marketing Management, Consumer Behavior, Brand Loyalty, Service Marketing, and HRM. He has authored two books, published three patents, and is a skilled corporate trainer. Dr. Goswami effectively blends educational theories with practical training, delivering impactful programs both onsite and virtually across various industries and audience sizes.

Dr. Bhavna Prajapati

Dr. Bhavna Prajapati is a dedicated academician with over 20 years of experience in Marketing and HR. She has taught subjects such as Marketing Management, Consumer Behavior, Service Marketing, and Strategic Management. She holds a Doctorate in Brand Loyalty and has authored two books. Passionate about research, she has published over ten papers in peer-reviewed journals, including Scopus and ABDC “C,” four book chapters, and three patents. She is a recipient of the Research Excellence Award.

Ms. Chaitali Ganguly

Ms. Chaitali Ganguly is an accomplished academician currently serving as Assistant Professor in the Department of Management Studies at Vignan’s Institute of Engineering for Women, Visakhapatnam. With over four years of industry experience in finance and retail, she enriches her teaching with practical insights. A gold medalist in Arts and MBA graduate from Pt. Ravishankar Shukla University, she specializes in HRM, Marketing, Human Values, and Research Methodology, and has mentored 20+ students in Summer Training Projects.