Retail Marketing Management: Principles, Practices, and Indian Perspectives offers a comprehensive understanding of modern retailing, combining foundational concepts with contemporary practices and the realities of the Indian retail market. The book explores retail strategy, consumer behaviour, store design, merchandising, pricing, supply chain management, digital commerce, rural retailing, and emerging industry trends. Supported by practical cases and discussion questions, it encourages critical thinking and managerial application. Drawing upon extensive academic research and collected literature, the book brings diverse perspectives together in a structured and accessible format for students, educators, retail professionals, and management practitioners.
