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International Business Management – Theory and Practice

Author(s): Prof. P. Narayana Reddy
525

  • Language:
  • English
  • ISBN13:
  • 9789369262441
  • ISBN10:
  • 936926244X
  • Format:
  • Paperback
  • Trim:
  • 8.5x11
  • Pages:
  • 190
  • Publication date:
  • 18-Aug-2026

  •   Available, Ships in 3-5 days
  •   10 Days Replacement Policy

Development Communication explores the relationship between communication, art, culture, and social transformation. It examines how folk traditions, theatre, storytelling, music, visual arts, and digital media have been used to promote awareness, participation, and positive social change. Designed especially for students of social work, communication studies, and development practice, the book highlights the importance of creative communication in building trust, motivating communities, and encouraging collective action. Combining theoretical perspectives with practical applications, it demonstrates how culturally rooted and art-based methods can strengthen community engagement and contribute to a more inclusive and socially aware society.

Prof. P. Narayana Reddy

Prof. P. Narayana Reddy

Prof. P. Narayana Reddy is an eminent academician, researcher, and educational administrator with nearly four decades of experience in management education, institutional development, and academic leadership. He currently serves as the Director General of ICBM–School of Business Excellence, Hyderabad. He holds a Ph.D. in Marketing Management, along with an MBA, M.Com, and PGDMM. Over the course of his distinguished career, he has authored 25 books, published more than 55 research papers, and guided 20 Ph.D. scholars. He has held several prominent academic and administrative positions at institutions including Goa University, CBIT, REVA University, and Sanskruti Group.

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