International Business Management – Theory and Practice provides a comprehensive understanding of how businesses operate, compete, and grow across national borders. Designed for postgraduate management students, the book explores globalisation, international trade and investment, cultural and political environments, foreign market entry, global strategy, international finance, marketing, and supply chain management. It connects established theories with contemporary business realities, including changing trade policies, shifting global supply chains, artificial intelligence, technological disruption, and the growing internationalisation of Indian businesses. With a balance of theory and practical perspectives, the book develops the analytical skills needed to understand global markets, evaluate international opportunities and challenges, and make informed managerial decisions in an increasingly interconnected and dynamic business environment.
