Strategic Human Resource Management and Modern Marketing: Innovations and Applications in the Indian Business Environment - Front Cover

Strategic Human Resource Management and Modern Marketing: Innovations and Applications in the Indian Business Environment - Back Cover

Strategic Human Resource Management and Modern Marketing: Innovations and Applications in the Indian Business Environment

Author(s): Mrs. Nitu Bharti Dr. Vinayak Anil Bhat Dr. Pradnyanand Mishra Dr. Aruna Battur

335

Language:
English

ISBN13:
9789369263172

ISBN10:
9369263179

Format:
Paperback

Trim:
6x9

Pages:
138

Publication date:
19-Sep-2026

Available, Ships in 3-5 days
10 Days Replacement Policy

Strategic Human Resource Management and Modern Marketing: Innovations and Applications in the Indian Business Environment explores the evolving relationship between human resource management and contemporary marketing strategies. The book highlights innovative HR practices, talent management, employee engagement, digital marketing, consumer behaviour, and emerging technologies shaping Indian businesses. Combining theoretical concepts with practical applications, it examines how organisations can enhance workforce efficiency, strengthen market competitiveness, and achieve sustainable growth. Designed for students, academicians, researchers, and professionals, this book provides valuable insights into modern business challenges, strategic decision-making, and innovative approaches within India's dynamic business environment.

Mrs. Nitu Bharti

Mrs. Nitu Bharti is an experienced HR professional, academician, and researcher with over eight years of expertise. She holds an MBA in HRM and Finance and a B.Sc. in Biotechnology and is Pursuing PhD in Organisational Behaviour and Human Resource Management from Jain Deemed-to-be University, Bengaluru.

Dr. Vinayak Anil Bhat

Dr. Vinayak Anil Bhat is an academician and HR professional with 29 years of experience, including 10 years in CMS Business School, Faculty of Management Studies - Jain Deemed-to-be University. He holds a PhD in Competency Mapping from Christ University, along with B.Com., MBA, and M.Phil. qualifications.

Dr. Pradnyanand Mishra

Dr. Pradnyanand Mishra is a marketing professional with over 14 years of corporate and academic experience. He holds a Ph.D. in Marketing, an MBA, and a B.Com. from Karnatak University, Dharwad. Passionate about teaching and business consultancy, he specializes in marketing, advertising, sales, retail management, entrepreneurship development, and academic administration.

Dr. Aruna Battur

Dr. Aruna Battur is an Associate Professor at KLE’s Institute of Management Studies and Research, Hubli, with 15 years of teaching experience in General and HR Management. Holding a PhD in Management, she actively contributes to academic research, MBA project guidance, and management development programmes. She has authored textbooks, published book chapters, and edited several academic volumes covering Business Management, HR, and Marketing.