The Essentials of Writing Skills and Art of Rhetoric (WSAAR) – 2nd Edition is an insightful academic coursebook tailored for students pursuing BBA and BCA degrees under the NEP syllabus of JC Bose University of Science & Technology, YMCA Faridabad. Crafted by renowned educationist Dr. Rajesh Kumar Mangla, this book simplifies complex concepts in writing, rhetoric, narration, argumentation, and communication into clear, accessible lessons.
With an emphasis on practical knowledge and real-life application, this second edition bridges the gap between formal academic requirements and the diverse skill levels of students. From basics like defining and describing to advanced techniques like crafting rhetorical appeals and creative storytelling, each chapter is thoughtfully designed for effective learning. Exercises, examples, and practice questions help readers enhance their writing style, critical thinking, and communication skills.
Whether you’re preparing for exams or looking to improve your academic and professional expression, this textbook is a valuable resource that supports your growth with simplicity and depth. Its focus on clarity and ease of understanding empowers students to tackle modern communication challenges with confidence.
