This book is equipped with theory and MCQs on 'Marketing Management'. It has been written with the primary objectives of providing a comprehensive understanding of marketing management to those postgraduate commerce students who wish to qualify for UGC, NET, SET, SLET, and wish to join the teaching profession. The topics covered in the book include Marketing concepts and approaches, Product decisions, Pricing decisions, Promotion decisions, Distribution decisions, Consumer Behavior, Service marketing, Trends in marketing, and Logistics management.
