Essentials of Marketing

Author(s): Sanjay Saxena

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  • Language:
  • English
  • Genre(s):
  • Business & Management
  • ISBN13:
  • 9789391522285
  • ISBN10:
  • 9391522289
  • Format:
  • Paperback
  • Trim:
  • 6x9
  • Pages:
  • 217
  • Publication date:
  • 25-Jul-2021
  •   Available, Ships in 3-5 days
  •   10 Days Replacement Policy
  •   Sold & Fullfilled by WalnutPublication
Book Blurb

The core of marketing is a process of identifying, acquiring, and retaining customers by satisfying their needs and wants through delivering superior market offerings in the forms of products, services, information, or experience. Marketing is essential to run any business and make money. Marketing creates a perfect fit between product and customer, informs customers about the ideal fit so that customers are ready to buy. Today customers value experience over price, and marketing is doing the same: creating a beautiful customer experience. In essence, marketing secures your business’s future through new and old customers’ engagement. This book provides comprehensive knowledge about the effective marketing process, insight into consumer behavior, product positioning, promotional techniques, and distribution strategies. The contents of this book are so well organized and simplified that a reader will understand all marketing essentials within one reading.

Sanjay Saxena
Sanjay Saxena

Dr. Sanjay Saxena is B.Sc., M.Sc., MBA, and Ph.D. in Business Administration. With 28 years of global experience in corporate and academia, currently, he is Professor & Chairperson, Center for Digital Learning at the School of Management Sciences, Varanasi, India. Dr. Saxena has delivered more than 300 technical sessions on Organizational Leadership, Life Management Skills, Strategic Management, Selling Dynamics, Marketing, Supply Chain Management, Emotional Intelligence, and Transactional Analysis, at various organizations in India and abroad. His books entitled ‘Write Your Script’ and 'Leadership' published from PHI, got mammoth appreciation from readers.

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