Marketing Management - (In Indian Context)

Author(s): S.B. Nageswararao

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  • Language:
  • English
  • Genre(s):
  • Business & Management
  • ISBN13:
  • 9789391522629
  • ISBN10:
  • 9391522629
  • Format:
  • Paperback
  • Trim:
  • 6x9
  • Pages:
  • 278
  • Publication date:
  • 08-Aug-2021
  •   Available, Ships in 3-5 days
  •   10 Days Replacement Policy
  •   Sold & Fullfilled by WalnutPublication
Book Blurb

Contemporary Marketing Management equips corporate, researchers and students of Management and Commerce with the concepts and frameworks needed to make better Marketing decisions. The goal of this book is to reflect the dynamism and intellectual rigor of this fast developing field of Marketing Management and it takes into account the latest issues that companies face to day.

Contemporary Marketing Management analysis endeavors to be both rigorous and relevant. While embodying the latest thinking in the Marketing Management field, it aims to be accessible to students from different backgrounds and with varying levels of experience. This book achieves this accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an emphasis on practicality. This first edition maintains the book focus on the essential tasks of Marketing, identifying the purpose of Marketing Mix and formulating and implementing a strategy that exploits these sources of superior performance.

S.B. Nageswararao
S.B. Nageswararao

Dr. S.B.NAGESWARA RAO, Former Professor & Head of the Department, Department of Business Administration, Annamalai University, Annamalainagar (India) is a renowned academician with 36 years teaching and research experience. During his tenure as Director of Distance Education, he is instrumental in introducing more than 300 programs through Distance Education. He acted as Curriculum – Development Committee Member of University Grants Commission, New Delhi for suggesting MBA syllabus in various universities and colleges in India. Presently he is expert member in UGC and AICTE. Ten members were awarded Ph.D. under his guidance. He has visited Dubai, Sharjah, Singapore, Malaysia, Cambodia, Bahrain, Mauritius, China, Sri Lanka, Maldives, Sultan of Brunei, Spain, and United States of America on various academic assignments. He is life member in ISTE, IIPA, ICDE, HMA, IIIR, IDEA, ISCA, and ICA. Dr. RAO presented 55 papers in different conferences and published 54 articles. Dr. RAO participated in 72 UGC-NAAC webinars, AICTE experts training programs and All India Management Association conclave. He acted as Governing Council Member, Syndicate Member, Senate Member, Academic Council Member, Board of Studies Member and Board of Selection Member in many Universities. Delivered number of guest lectures in UGC refresher programs, orientation programs in various universities and colleges and in training programs of companies. He did research in the area of Dairy Development. He has written many articles and presented papers in conferences on different topics related to dairy industry.

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