Pharma Marketing Management - Front Cover

Pharma Marketing Management - Back Cover

Pharma Marketing Management

Author(s): Ajay Kumar Shukla Pushpendra Kumar Vijay Kumar Yadav Vimal Kumar Yadav

199

Language:
English

Genre(s):
Other TextbooksPharmacy

ISBN13:
9789355742414

ISBN10:
935574241X

Format:
Paperback

Trim:
8x10

Pages:
87

Publication date:
04-Mar-2022

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I feel great pleasure in presenting the text book of Pharmaceutical Marketing for the B. Pharm 7th semester students.

This text book covers the new syllabus of Pharmacy Council of India (P.C.I). The subject matter in this book is explained in very simple language and in clear and concise form, which will help the students to have clear cut understanding of the subject.

I sincerely hope that this text book will become very useful to students and teachers of Pharmacy. If any suggestions towards its further improvements will come, authors’ team will accept this acknowledged and incorporated in the next edition.

Ajay Kumar Shukla

Dr Ajay Kumar Shukla has completed his B. Pharm from G.R.K.I.S.T Pharmacy Jabalpur (M.P.). He has completed his M. Pharm (Pharmaceutical Chemistry) from NRI College of Pharmacy Bhopal (Affiliated R.G.P.V. Bhopal).

Pushpendra Kumar

Dr. Pushpendra Kumar has completed his B. Pharm from the U.P Technical University, Lucknow and his M. Pharm (Pharmacology) from Bundelkhand University, Jhansi. He has a Ph.D. degree in pharmacy. He has short-term training experience at AIIMS Delhi. He has gained more than 15 years of teaching experience in the Department of Pharmacology and has published a number of research and review papers in reputed journals. He has also had membership on the board of study and People for Animals. Currently, he is working as an Assistant Professor in the Faculty of Pharmacy at the Uttar Pradesh University of Medical Sciences, Saifai Etawah, UP.

Vijay Kumar Yadav

Dr. Vijay Kumar Yadav is currently working as an Assistant Professor in the Department of Pharmacy at Dr. Bhimrao Ambedkar University, Agra, U.P. He has completed B.Pharm and M.Pharm from Bundelkhand University, Jhansi, in the years 2008 and 2010 respectively. He has completed a Ph.D. in Pharmacy. He has 12 years of teaching experience in B.Pharm and M.Pharm. His research interests include various analytical techniques, pharmaceutical biochemistry, natural product chemistry, and pharmacognosy. He has attended and presented research papers at various national and international conferences. He has published 30 research and five review articles in reputed national and international journals and authored 4 books. One book chapter got published. He is a reviewer for various journals and an examiner of government and deemed universities. He has got five patents. He is an expert member of various statutory bodies as an expert member of approval of D. Pharm and Pharm D courses by the Board of Technical Education, Lucknow, Uttar Pradesh 2019.

Vimal Kumar Yadav

Dr. Vimal Kumar Yadav has completed his B.Pharm from Bundelkhand University, Jhansi (U.P) and his M. Pharm (Pharmaceutics) from Bundelkhand University, Jhansi(U.P). He has completed his Ph.D. from IFTM University, Moradabad (U.P). He has gained more than 12 years of teaching in the department of pharmaceutics at both UG and PG levels and also has experience in research and GATE qualified in 2007. He has published a number of research articles, reviews, books and chapters at national and international level in reputed journals. He also has an editorial board, reviewers, and an association of pharmacy professional membership. Currently, he is working as an Asst. Professor in the Institute of Pharmacy, Dr. Ram Manohar Lohia, Avadh University, Ayodhya, Uttar Pradesh.