Agri-Business Management: Principles, Practise, Innovation and Sustainability provides a comprehensive understanding of the principles and practices that shape modern agribusiness. The book explores agricultural marketing, supply chain management, entrepreneurship, finance, value addition, technology, innovation, and sustainable business practices. It connects theoretical concepts with practical approaches to managing agricultural enterprises in a rapidly changing economic and technological environment. With emphasis on innovation, resource efficiency, market orientation, and sustainability, the book equips readers with essential knowledge for effective decision-making. It is a valuable resource for students, researchers, academicians, entrepreneurs, and professionals in agriculture, agribusiness, and allied disciplines.
